Lance Barrow - Part 4 (Remembering Broadcasting Greats and Legacy)
In the powerful conclusion of our four-part conversation with legendary CBS Sports producer Lance Barrow, we uncover some of the most personal and unforgettable stories of his extraordinary career. From the NFL Today set to the sacred grounds of Augusta National, Lance shares candid reflections on the iconic broadcasters, athletes, and entertainers he worked with and admired—including Dick Enberg, John Madden, Jack Whitaker, Arnold Palmer, and even Dean Martin.
With his trademark humility and warmth, Lance recalls moments with Hubert Humphrey and Ted Kennedy, emotional lessons from his mentors, and hilarious encounters with household names. In one of the episode’s most touching memories, he recounts Arnold Palmer ordering an “Arnold Palmer” at Augusta—an unforgettable experience that captures the essence of what made Arnie so beloved.
Lance opens up about knowing when it was time to step away from the spotlight and the values that guided him throughout a 50-year career at CBS. He speaks openly about leadership, mentorship, and why preserving the legacy of greats like Summerall, Madden, and Devlin is a mission he’s proud to embrace.
As Bruce Devlin and Mike Gonzalez pose the final three questions of the podcast, we hear Lance reflect on lessons learned, potential do-overs, and—most meaningfully—how he hopes to be remembered.
This episode is a tribute to one of sports broadcasting’s finest—a storyteller, mentor, and man who always put people first. Join us for a heartfelt sendoff to a remarkable career and an unforgettable interview series with Lance Barrow, FORE the Good of the Game.
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About
"FORE the Good of the Game” is a golf podcast featuring interviews with World Golf Hall of Fame members, winners of major championships and other people of influence in and around the game of golf. Highlighting the positive aspects of the game, we aim to create and provide an engaging and timeless repository of content that listeners can enjoy now and forever. Co-hosted by PGA Tour star Bruce Devlin, our podcast focuses on telling their life stories, in their voices. Join Bruce and Mike Gonzalez “FORE the Good of the Game.”
Thanks so much for listening!
Barrow, Lance
Golf Broadcaster
From the greens of Augusta National to the gridiron of Super Bowl Sunday, Lance Barrow has made an indelible impact on not only the legacy of CBS Sports but the entire sports-broadcasting industry. During more than 40 years at CBS Sports, he created some of the most memorable moments in sports-television history as coordinating/lead producer of CBS’s golf coverage and NFL coverage for two decades.
“Lance will go down in history as one of the most distinguished and accomplished producers in the annals of sports
television,” says CBS Sports lead announcer Jim Nantz. “It’s a massive achievement to be the leader of one network sports package. Amazingly, Lance was in charge of two: CBS Golf and the NFL on CBS. Since 1997, he choreographed our coverage of the Masters, the PGA Championship, and the Super Bowl. He did them all over and over again and won countless Emmys. A true testament to a legendary career.”
If Hall of Famer Frank Chirkinian is “the father of televised golf,” then Lance Barrow is the man who brought the sport into the 21st century. Taking over for his longtime mentor as coordinating producer for CBS Sports’ golf package in 1997, he became just the second man in history to produce the Masters for television and would continue that role until 2020. Simply put, televised golf would not be where it is today without the artistry and imagination of Lance Barrow.
But Barrow’s mastery extended far beyond the greens and fairways. He donned the hat of coordinating producer for the NFL on CBS and took the helm as lead game producer from 2004 … Read More
